TLP - The Long Play

In early 2026, I was tasked with creating the brand identity for The Long Play, a YouTube series exploring the business side of the sports industry. The brief was to establish a strong, consistent visual language that could evolve with the series and remain recognisable over the long term.

I developed a flexible grid system that can be easily applied by editors and freelancers across future episodes, helping to maintain a consistent look and feel. The identity is built around a clean, focused set of graphic elements, supported by a bold red and black colour palette throughout.